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Get smart with F-Secure Internet Security 2011

F-Secure’s creative campaign in Sweden and Finland raises public awareness about Internet security.

Helsinki, Finland – October 19, 2010: Going online without proper security is about as smart as walking down the street shouting out your credit card number through a megaphone. During the next six weeks that’s exactly what ‘Not Smart John’ will be doing in cities around Sweden and Finland, as part of F-Secure’s campaign to stop people doing risky things online. John will also be doing other careless things like losing his credit cards and advertising his email address and password on a sandwich board.

The campaign starts online and on the streets on October 19th. Everyone can follow John’s latest antics at www.besmarterthanjohn.com/pr and his whereabouts on Twitter and Facebook.

Therese Cedercreutz, Director for Direct Business and Marketing at F-Secure, says, “Many people still do things online that they would never do in real life. Unfortunately, the consequences can be equally devastating because cyber crooks, identity thieves and hackers are constantly hunting for your personal financial details. As part of this awareness raising campaign, we have also compiled some interesting videos and applications on Facebook to help Internet users stay safe online. There are also great prizes to be won for finding John’s lost credit cards.”

Here’s a quick checklist for consumers to see if they are like John when they go online:
• Do you use the same simple passwords for all your accounts?
• Do you become friends with anyone who sends you a request and then click on any link they send you?
• Do you give your credit card number, address and phone number to unknown websites?

If you answered “Yes” to any of these questions, then it’s high time to start saying “No”!

Being secure online starts with protecting users’ PCs. F-Secure Internet Security 2011 provides non-intrusive, multi-layered protection that secures users’ computers and their data, whether the criminals are targeting the browser, hard drive or tricking users into clicking on bad links or attachments.

Tens of millions of people around the world rely on F-Secure’s smart technology and more than 20 years of experience to shield their most irreplaceable assets. Get smart and get F-Secure Internet Security 2011—free for 30 days at http://www.f-secure.com/en/home_global/protection/

F-Secure – Protecting the irreplaceable

While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

f-secure.com | twitter.com/fsecure | facebook.com/f-secure

For more information, please contact
Media contact
Sandra Proske
Tel. +49 176 700 36 664
E-mail: firstname.lastname@f-secure.com